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In 2014, Anastasiya Shekhtman started a YouTube channel. The premise of her videos? The idea that perceiving the beauty of the universe gives you power over your life. Anastasiya soon found that her thoughts attracted likeminded strangers around the world. It was beautiful to see young girls connecting over articulation of those things that made life magical.

Upon receiving countless messages from viewers asking how to fall in love with their life, Anastasiya realized videos weren’t enough. She longed for a more immersive way to invite people into her world — and to inspire them to build their own.

And so Heir was born. The brand’s mission is to make wearers feel confident in their power to enchant their lives. Each Heir piece is meticulously crafted in New York using the most luxurious fibers to inspire a royal state of mind.