Heir’s mission is to help you feel your own power — to feel capable of anything you set your mind to.

To do this, an Heir piece must feel as good as it looks. It should feel delicious to the touch when your fingers slip over the fabric. It must delight from the first moment you put it on and for hours after. No itch or discomfort, only buttery warmth.

To achieve this, the Inciting Incident Beanie is spun from the finest fibers. Super fine merino wool is blended with luxurious viscose to make the hat soft as air on the inside, while maintaining a structured silhouette on the outside. An exquisite fully-fashioned seam at the center unites the knit sections. No corners are cut during production.

To maintain the highest level of care and attention to quality, Heir pieces are meticulously designed and manufactured in New York City.

We hope that the love and craft poured into each crowned piece culminates in the moment you put it on — and feel dreamily warm and confident in your ability to make the world yours.